Executive Team
Martin Sacks
President and CEO
Martin Sacks is the founder of HumanConcepts. Having started his career as a management consultant with Ernst & Young, he developed a keen interest in business process improvement. As the CEO of a fast growing publicly held software company, Martin was a regular user of OrgPlus, which he used to understand and manage his globally diverse team. Fascinated by the opportunity he saw to help businesses understand and optimise their workforce using OrgPlus, Martin acquired the OrgPlus technology, and founded HumanConcepts in 2000 to do just that. Martin holds finance and accounting degrees from the University of Witwatersrand in South Africa.
Steve Datnow
CTO and Vice President, Product Development
Steve Datnow joined HumanConcepts in 2003. Before joining HumanConcepts, Steve spent 10 years working in the medical software industry developing software products for radiologists and surgeons. Working with major companies, including Kodak and Imation, Steve specialised in producing complex fault tolerant software. Prior to working in the medical industry, Steve spent five years at Apple Computer designing and developing enterprise software. With a relentless drive to improve the success of HumanConcepts and all of its partners, Steve continues to spearhead the strategic direction, product definition, and leading-edge technology development at HumanConcepts. Steve Datnow holds a B.S. degree in Computer Science from the Georgia Institute of Technology.
Chris Staskus
Vice President, Global Sales
With more than 20 years of experience managing and selling enterprise software, Chris brings to HumanConcepts extensive solutions-selling expertise and a proven track record of building and managing successful sales organisations. Mr. Staskus was most recently Vice President of Sales for CrownPeak, a SAAS software company. Prior to CrownPeak, Chris was Vice President of Sales with Vendiavo and held Sales Management positions with Clarify, and Sybase. Chris holds a Bachelor of Science degree in Marketing and Finance from Chico State University.
Scott Jenkins
Vice President, Finance and Operations
Scott joined HumanConcepts UK in 2006 with 12 years finance and operations experience in technology. As Director of EMEA West, he delivered exceptional growth for HumanConcepts before transferring to the US to lead finance and business operations in 2009. Prior to HumanConcepts, Scott worked at Sony, developing business models that utilised core technology offshoots. As Business Operations Director, he helped establish then managed Sony's spin-off, GoInteractTV, a virtual network operator delivering interactive TV applications and services for BBC and Channel 4. Previously, Scott was with Hitachi Electronic Components Group and was Commercial Director for UK publisher Business Money Ltd.
Elisa Safanda
Vice President, SMB Products
Elisa Safanda has more than 15 years of software sales, marketing and management experience. Prior to joining HumanConcepts, Elisa founded RetailMetro, a complete e-commerce solution to the furniture industry providing an industry-standard commerce platform, systems integration and comprehensive services. Throughout her career, Elisa has had extensive experience delivering solutions to the Fortune 500. As the Account Executive for the Ford Motor Company account at The SoftAd Group, Elisa managed the ground-breaking launch of www.ford.com, the first US automotive manufacturer website.
Heather Huston
Vice President, Global Business Development
Heather Huston has more than 15 years of experience in software sales and management. She has been with HumanConcepts since 2005 managing and growing the company's worldwide partner program as the Director of Global Business Development. Previously, Heather lived in Europe working for both U.S. and UK-based software companies including Sense8 and Visual Business Tools. To drive international expansion efforts for these companies, she successfully managed and implemented market research, business development, sales and marketing programs. Heather holds a Bachelor's of General Studies degree in business and communications from the University of Michigan and a Master's degree in international relations from Boston University.
Kirsten Smith
Director of Marketing
Kirsten Smith has over 15 years of experience in software marketing in companies spanning startups to Fortune 500. She is experienced in all areas of marketing including brand strategy, SEO/SEM, web design, social media, public relations, collateral development, advertising, research, sales training, video/TV production, and events. Prior to joining HumanConcepts, Kirsten managed a large portfolio of products at Ubisoft Entertainment with licensed brands such as CSI and The Amazing Race and launched its most successful social product to date. Previously, Kirsten led marketing at FileTrail, an enterprise software company, and led a series of divisions at Mattel Interactive, where she achieved the #1 position for 3 separate software product lines over her 7-year tenure. Kirsten holds an MBA from the Haas School of Business at the University of California Berkeley and a BA with high honors from the University of California Santa Barbara.
